“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete” - Buckminster Fuller
The term “innovation” is often used to refer to sudden changes that deliver dramatic results - revolutions in business. The day-to-day reality for most of Itera’s customers, however, is much more a question of gradual and strategic innovation. Most revolutions appear to be evolutions when you are in the middle of them.
One of the 5 most innovative organizations in Norway
In 2017 Norway’s leading innovation news magazine, Innovasjonsmagasinet, recognised Itera as one of the 5 most innovative companies in Norway across all sectors, along with companies such as Aker Biomarine, DNV GL, Norwegian and Schibsted. We greatly value this recognition.
Four approaches to innovation
It can be said that there are four different approaches to innovation that depend on whether the context is a new or existing service and a new or existing market. Potentially disruptive innovation is located in the bottom right quadrant. This approach is the most talked-about approach, but it is in reality rarely embarked upon. Service innovation and market innovation are more common. The most common approach of all, however, is incremental innovation, which is when an existing service needs improving for a market that the service is already in. This approach involves creating results gradually using a pragmatic approach, preferably with little excitement or elaborate innovation models and programs.
Itera's innovation methodologies
Itera has worked systematically on innovation for many years. Our customers have a constant need to develop their service and product offerings, and they need to do this quickly. We have therefore developed and refined nimble and pragmatic methodologies that are end-user-focused and that enable us to quickly move from hypotheses to services we can try out in the market. This enables weak ideas and incorrect hypotheses to be weeded out at an early stage, and this can represent significant savings in terms of time and expense relative to this taking place at a later stage in the process. Our mantra is the Agile mantra “fail fast, fail often”.